Saturday, December 17, 2005
KSN promotion somewhat misleading
In an earlier post today, I noted that KSN anchor Jim Jackson is tops in my book as far as area news anchors go and has been for years.
The experience of KSN's top anchors, Jackson, Tiffany Alaniz, and Gary Bandy, has been stressed in a recent series of promotions, which is an excellent idea. All three have been major players in the Joplin TV market for years. Jackson has been on the job for more than two decades, grew up in southwest Missouri, and knows this area. That being said, the Jim Jackson promotion being run by KSN is misleading. It states that he has "covered" more than 65,000 news stories. That number is probably more than 64,500 short, even after you throw in election coverage.
There is a difference between "covering" 65,000 stories and reading 65,000 stories. Undoubtedly, Jackson writes and edits copy on many of the stories on KSN's news. He has also been out in the field and is a solid reporter. It is undeniable that his knowledge of the area is a great asset for the KSN news team, but that does not translate to covering 65,000 stories.
It would have been easy for KSN to promote Jim Jackson without offering this misleading statistic. Many good reporters actually covered most of those 65,000 stories. Anchors play important roles in the daily newscasts and they are the face of any local news operation, but when it comes to covering stories, it's the underpaid, overworked reporting staffs that do the lion's share of the work. Surely, KSN's promotional department can stress the experience of Jim Jackson, Tiffany Alaniz, and Gary Bandy, and also promote the rest of the news team.