Tuesday, June 02, 2009

Why do newspapers put out such lousy Monday editions?

The weakest edition the Joplin Globe puts out every week is its Monday offering. It has fewer pages, more AP content, and less of the kind of local reporting that the area's newspaper of record should have.

Of course, there are reasons for that. The Globe does not have as many reporters and editors working over the weekend. For the most part, you do not have the city council and school board meetings and many of the beats (like the county courthouse) are closed on Saturday and Sunday.

So the Globe offers a far weaker edition (at the same price, of course) than its other weekday issues.

Other area newspapers take an even worse approach, handling the reduced number of pages by eliminating the editorial page, which should be a staple in every edition of a daily newspaper.

Some, such as the Monett Times, have eliminated their Monday edition altogether, which is particularly sad since the Times does not have a Saturday or a Sunday newspaper.

The problem of the Monday edition is nothing new. When I was named managing editor of The Carthage Press in December 1993, we had the same difficulty. Our Monday editions were loaded with AP articles, had editorial pages with mostly syndicated content. One of my major goals was to beef up the Monday newspaper to the point where it was not The Carthage Press' weak link.

The first area I concentrated on was the editorial page. Marvin VanGilder was writing local editorials and I made sure that one of the local editorials was included in the Monday edition. I wrote columns about local events several days a week, and I made sure one of those columns ran on Mondays.

Monday was also the day for preview stories on school board meetings, city council meetings and anything else that might be going on Monday or Tuesday night. These would not just be a listing of agenda items, but often would explore one or two items in depth with quotes from elected officials or others who were involved with whatever the issue might be. At times, we were able to break stories through this method. When the city of Carthage was considering combining the police and fire departments into a Department of Public Safety, Ron Graber called every councilman and found no one was going to vote for it the next night, with most of them willing to go on the record. By breaking that story early, we eliminated the advantage the Globe and the local TV stations had over us because of our status as an afternoon newspaper.

If news occurred over the weekend, we offered extra photographic coverage. That paid off big time on events like area graduations, sporting activities, school carnivals, and events scheduled by local organizations.

When we had multi-part stories, and in-depth investigations, such as our examination of drunk driving in 1998, the first part always started on Monday.

On those few Mondays when we did not have a strong lineup, we set a mid-morning deadline and conducted a news scavenger hunt, with people calling sources, or calling for updates on stories we had previously run. On occasion, we were able to reveal major developments in ongoing stories through that process. (Of course, that could not be done today with the artificially early deadlines most afternoon newspapers have to go through, and obviously it would be out of the question for morning publications.)

Basically, I took the approach that readers should not have to suffer through one subpar edition per week.

So, though nobody asked me, here is my prescription to rescue the endangered Monday newspaper:

1. Offer a strong feature connected with something that is currently in the news, or is coming up during the following week. Don't worry about the length. One of the myths fostered by those saw USA Today as the wave of the future is that people will not read long articles. That is not the case. People will not read long, boring articles. Nor will they read short, boring articles. But offer a solid well-written feature and it will be read.

2. Make sure you have an editorial page and include at least one locally-written editorial, a staff column (preferably about something in the news and not an Erma Bombeck-like missive about the columnist's family or homelife) and have a regular column or guest column written by someone not connected with the newspaper. Keep it local. One of the biggest problems with the Joplin Globe's guest columnists and community bloggers is that they are writing about national stories, when those viewpoints are already widely available over the internet and on cable news programs. Include a local photo on the page which is connected to one of the features on the page.

3. Improve the sports pages by offering either a regular sports profile of an area athlete or coach, or a strongly-opinionated sports column. Please no more local sports columnists offering opinions about the St. Louis Cardinals, Kansas City Royals, MU or any other out-of-the-area subjects. The people who are reading The Carthage Press, for instance, want to read about Carthage and area sports. It is the same for those who read the Neosho Daily News or any other small, local newspaper. They want coverage of those teams, but not from their local sports reporter. A photo feature would also be well-received and can be done on such subjects as pee wee football, the fans in the stands, what goes on on the sidelines, etc.

4. Beef up the local page one coverage with preview stories (again, not a listing of agenda items) on upcoming governmental meetings). Perhaps interviews with people who are affected by potential governmental actions, rather than elected officials. With the kinds of issues that are discussed by school boards and city councils that should not be too hard to do. Many of the issues have been visited before, so offer a historical perspective, either with interviews or with information from back issues.

5. Make sure page one has either a photo (preferably more than one) from an event that occurred over the weekend, and if one is not available, have a strong feature photo in reserve. With the move to digital cameras, some editors and publishers are devaluing the work of photographers, and that is a mistake.

6. Keep a list of stories that have been done in the past and offer an update on one, whether it be a court case, something that happened one, five, 10 or 20 years ago that week, or just a story that at one time was important, but which faded out with time. Newspaper reporters and editors constantly make the mistake of thinking that since they have lost interest in stories, that the readers have, too. On the contrary, readers told me numerous times over the years that they appreciated the fact that the Press (or the Lamar Democrat when I was there) offered updates on stories instead of letting them drop off the face of the earth.

With the reduced size of newsroom staffs and the inclination to pour everything into coverage of major events (murders, disasters), many newspapers have been content to coast on days when major activities or not happening. That leaves them at the mercy of scheduled activities and spot news. That is a recipe for disaster, and that is what we see far too often in our area and regional newspapers.

7 comments:

Anonymous said...

Buzz is far too concerned with the impending birth of the twins while Rick is in Neosho stroking his err, ego. Does Gloria not notice these things?

Anonymous said...

The staff of the Carthage Press just needs a good kick in the ass, that's all. Something to get them moving.

Anonymous said...

The Carthage Press staff is doing the best that it can with the tools that's been given to them. Considering their local content on a daily basis rivals what the Globe puts out, and they are just a staff of 5, is pretty remarkable. A "swift kick in the ass" is ignorant. Spend a day in their shoes and you'd think differently...

Old School said...

Back in the days when I managed a daily paper, we measured reporters' performance on the number of stories they produced. A reporter working an eight-hour day was supposed to produce a minimum of four bylined stories, or about 20 stories a week. If the reporter was doing an enterprise or investigative piece, he/she was given quite a bit of slack. Another paper I worked at actually measured the number of column inches that each reporter produced on a weekly basis. You could quickly tell who was producing and who wasn't. I have no idea about the Carthage Press. Is the staff churning out reams of good copy?

CarthageResident said...

John Hacker is a freakin' fantastic reporter. He and Kevin McClintock make a great team. Cody and David do a great job also. If they only had an editor...or a publisher...or a leader of any kind. These guys do a GREAT job as a team, but when their bosses are always just half there it affects the final product.

Anonymous said...

Mr. Turner, while your ideas sound good, there is one thing that you are not taking into account. The reason those ideas worked at The Carthage Press is because you were the one who did the column, worked most of the weekend events, usually wrote a Sports Talk column, and came up with page one articles. The people at our area newspapers have lives and don't spend 80 hours a week at work. You had a good run, but your time has passed. Too bad, too. You got carried away at times, but you covered Carthage and you always attracted good reporters to work for you. It's your leadership, not the Monday editions that the Press misses.

Anonymous said...

Randy, this my first time commenting on your blog, all though I make it a point to check it out at least once a month because, for all sakes and purposes, you serve as the local media watchdog. I could careless about the political parts of your blog, but like any good TV, radio or newspaper, I choose to look past the stuff that does not concern me and seek the items I prefer to read.
There were two comments I have read on here (one was in your blog, the other an anonymous comment about your time commitment when you were in the industry) that I agree with.
Item 3, in relation to Monday sports sections, local sports columnists should avoid penning items about national headlines as much as possible. I don't mind the occasional national topic from a local pespective piece, especially during slow sports news times, but reading/listening/watching our local sports guys report/opine on the Royals, Cardinals, Indy 500, Kentucky Derby, etc, etc gets old fast. If I'm allowed to call out names here, the worst offenders include Jim Fryar at The Globe, Eddie Lomshek at KKOW and all three sports staffs at the local TV stations.
At one time, The Globe Monday sports section was THE section to grab because it would have the football and basketball prep standings up to date for the entire region through Friday's games and the next week's pairings, during track season it had the Area Prep Bests list which was a good read. You also have to take into account why so much space is dedicated to AP copy on Monday morning's, most NASCAR races, all PGA, LPGA and Senior PGA events and the majority of the NFL season concludes/is played on Sunday's. Fact, Sunday is a Pro Sports day, the same cannot be said for prep or college. Leave out one the above mentioned events and you open yourself up to reader criticism.
Second item, I never worked with you, and it is wrong of me to assume such a thing, but it would seem to me back when you were in the industry, your poured yourself into your job. If you're not married, or have no kids and your love is your job, then so be it. I will not label you/be critical of this. However, some of us are married, have kids or attempt to have a social life beyond work and blogs. It's tough to be critical of those folks, since they understand full well they are on call 24-7, 365 because when news happens, someone has got to cover it.
Finally, a parting shot, has the Neosho Daily News finally installed doors large enough for Rick Rogers' head to fit through? Last I checked, every award he won from junior high to present had filled his oversized office and spilled into the newsroom, our did the finally just expand the building by adding the Rick Rogers Award Wing?