Tuesday, March 29, 2011

KOAM continues ratings domination during February sweeps


The February Nielsens have been announced and KOAM not only retained its number one rating with all newscasts, but it even increased its advantage.

KOAM not only clobbered KODE and KSNF in viewers, but beat both stations combined for every newscast as can be seen in the table below.

Whether it is because of new KODE anchor Tiffany Alaniz or terrible NBC lead-ins, KODE defeated its sister station KSNF in every hour in which both station had newscasts except for 6 p.m.

The veteran morning news team of Alan Matthews and Shannon Bruffett on KODE had three times the viewership of KSNF. On the other hand, KOAM's Tawnya Bach and Dave Pylant beat Matthews and Bruffett 17,000 to 6,000 viewers.

A continued success story is KFJX's hour-long 9 p.m. news, which raked in 13,000 viewers, less than any of sister station KOAM's newscasts, but more than any on KODE or KSNF except KSNF's 6 p.m. news, which had 17,000 viewers.

That 6 p.m. newscast was the best news for KSNF. The 17,000 viewers was 8,000 more than the Jim Jackson-Toni Valliere newscast received in the November Nielsens.

A bad sign for KSNF's hour-long news is that it loses 10,000 viewers, from 17,000 to 7,000 in the 6:30 to 7 time slot, where it not only lags behind the 45,000 viewers who watch KOAM's Wheel of Fortune, but the 14,000 who watch Two and a Half Men on KFJX, and the 12,000 who watch Entertainment Tonight on KODE.

But KOAM's continued solid, rock-steady team of Dowe Quick, the station's anchor for the past three decades, and Rhonda Justice, continues to set the bar high on the 5 p.m., 6 p.m., and 10 p.m. newscasts.



February 2011 Nielsen ratings KFJX KOAM KODE KSNF
Time Program
6:00am - 7:00am Local News n/a 17,000 6,000 2,000

12:00pm - 12:30pm Local News n/a 17,000 n/a 7,000

5:00pm - 5:30pm Local News n/a 26,000 12,000 7,000

6:00pm - 6:30pm Local News n/a 37,000 12,000 17,000

9:00pm - 9:30pm Local News 13,000 n/a n/a n/a

10:00pm - 10:30pm Local News n/a 36,000 12,000 11,000

2 comments:

Anonymous said...

Since Rhonda Justice hasn't been seen on KOAM since just before the end of December I doubt she had much impact on January's ratings.
Where did she go? Even the KOAM 7 website has totally removed everything about her,and they are actively advertising for an evening anchor. Hope all is well for her and her family.

Anonymous said...

And yet I never talk with anyone who has ever watched KOAM.....ever. Strange that they "win" in ratings. I do realize it is a ks thing because it is all kansans have ever gotten and they cover ks news. Anyone u talk to watches ksn. Jim Jackson is the best smaller market guy in the midwest. Dowe Quick is just awful and unsure of himself even though he has been there forever.