If you think it’s expensive to mount continuous coverage in the wake of a disaster, think of what it would cost you – in money AND reputation – if you didn’t. Or couldn’t.
It’s been high season for disaster in the US – has been high season, really, since the winter – when stations in the Northeast were taxed by snowstorm after snowstorm.
The good news – if there is any in these tragedies – is that broadcast stations rise to the challenge in ways other media can’t.
Sure, the bloggers will pick up a moving story or two, and pass it along – if their broadband connection is still working.
And the newspapers will have gripping tales of despair, rescue and recovery – if they can still publish. Or deliver.
But a well-prepared broadcaster will always be there with coverage, comfort and assistance no one else can match.
And our audiences have come to rely on us. So, we pose the question again: Will your station be there with the necessary resources to bring information and hope to your coverage area?
Thursday, June 02, 2011
Article examines Zimmer Radio wall-to-wall Joplin tornado coverage
An article in Radio Business Report examines the wall-to-wall coverage the Joplin Zimmer Radio stations gave to the tornado beginning even before it hit Sunday, May 22, and continuing up to this week. The column examines what other stations should do in case of an emergency: