GateHouse Media has announced that all of its newspapers, including The Carthage Press, Neosho Daily News, and Pittsburg Morning Sun, will switch to a Facebook commenting system on their websites:
From the GateHouse website:
We announced to employees last week that we would be switching to Facbook's commenting platform at the same time we redesign our nearly 400 websites over the course of the next three months.
Here are the benefits that I laid out to our newsrooms:
— Significant traffic opportunity as every comment a user makes can be seen in that individual's news feed.
— Creates a larger conversation around our content based on the number of users in Facebook.
— Should create a cleaner and more valuable conversation in the commenting area of our sites.
— Moderation tools that help newsrooms manage the comments on our sites through the Facebook widget.