After a brief experiment with standards by singers like Frank Sinatra, Bing Crosby, the Lettermen, etc., the new owner of WMBH, 1560 AM in Joplin is switching back to a sports talk format, according to Missouri Radio Forums.
The station was already boxed in by Carthage's KDMO, which has had great success with the standards.
Before switching to the standards format, WMBH had been affiliated with ESPN Sports. When it returns, it will be with Fox Sports. The move may have been made as a preemptive strike since Zimmer recently bought two Joplin AM stations, including 1230 KWAS, which has been running ESPN sports and Chicago White Sox baseball directly from a Chicago radio station feed.
The only sports programming WMBH had been running since dropping its previous sports talk format has been St. Louis Cardinals baseball.
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