Liberty Group Publishing's long-rumored Joplin weekly will be apparently be headed by someone from the Joplin Globe, sources have told The Turner Report.
The publication and the Joplin Business Journal, reportedly planned by the publisher of the Springfield Business Journal, were the driving forces behind the Globe's recent decision to start a free weekly, The Joplin Herald, and a business publication.
Hopefully, a little competition will reap benefits for Joplin readers.
Liberty Group Publishing owns the Carthage Press, Neosho Daily News, Neosho Post, and the Big Nickel.
Liberty Group Publishing has a reputation of claiming new product launches that NEVER happen. "Long rumored" cooperation between Liberty's Carthage and Neosho newspapers and the declining Big Nickel was originally sold to employees seven years ago and it never happened. While the Globe's new product is a poor example of a "weekly newspaper", reading through the Carthage/Neosho/Big Nickel products makes me think Liberty will fail at a "weekly" as well.
ReplyDeleteAll of these products need advertisers. When will the business community shame these companies for creating useless products that virtually steal advertising money from area businesses.
As you have mentioned, the Globe has started several publications in the last several years...all have failed miserably leaving advertisers holding the baggage. They should be ashamed of themselves.
Liberty should be warned of failure as well. They should concentrate on making their current products more useful instead of expanding into new products that could only marginally compete with the local daily.
What's that Tri-State Buyers Guide thing?
ReplyDeleteThe Tri-State Buyers Guide appears to be an attack on The Big Nickel, since it looks as if the new Joplin weekly newspaper is a product of the Big Nickel side of Liberty and not coming from any of its local traditional newspapers.
ReplyDeleteHey anonymous, how do these products steal advertising money or leave advertisers holding the baggage? Even if a paper shuts down, that advertiser got the space they paid for and had their business promoted to the product's readers, whoever they were. A paper's future success or failure has no impact on the ad that ran yesterday. Additional competition, even if it is short lived, can only make advertising more affordable for the business owner.
ReplyDeleteHow do they steal ad dollars? Because they start inferior products and hype potential results. Typically they have done "add-on" selling techniques where you receive the Globe ad and "add-on" a repeat into the weekly product for an additional sum...generally less than rate card. The space that you receive for the price that you pay generally will have no effect on generating additional business for the advertiser.
ReplyDeleteMost "new" print products take years to perfect. While the business community puts up with financing the start up...the Globe will shut down the product before the advertiser sees any long term benefit.
The Globe runs the worst newspaper in any community I have ever visited with similar population. How do they expect to run a weekly unless in the same poor fashion as the daily?
Randy, you do a great job keeping us informed, but you seem to be lacking in one area: local sports coverage. For example, you have given us nothing on MSSU's search for a new head football coach. One of the TV stations reportedly told who the three finalists were. I'd like to see The Turner Report branch out into this area. Thanks!
ReplyDeleteWho is this masked traitor-defector? If you know who he is, identify him!
ReplyDelete