This blog features observations from Randy Turner, a former teacher, newspaper reporter and editor. Send news items or comments to rturner229@hotmail.com
Thursday, March 30, 2006
Business newspapers topic of Joplin Daily story
Anyone interested in learning more about Joplin's two new weekly business publications can do so by reading Michelle Pippin's article on the Joplin Daily website.
No duh. Perhaps noticing this niche was not being serviced, the Daily could have focused some of its energies on that front instead of National Doctors Day, kids crayon drawings of highway safety, the merging of a junior high football program or any other such nonsense that means nothing to advertisers. Instead of assigning a reporter to cover business, they assign a reporter to cover the advent of two publications that will essentially serve to divert advertising revenue away from the Daily. Great strategy.
Isn't that rich? The Globe Rat advising the Daily on strategy. I agree with Daily Mouse regarding the Globe's business coverage, and I would add to that, if the Globe had decent hometown news coverage, the Daily wouldn't have come to town either. I suggest the Globe, and its "rat," stick to what it does best, serving neither the reader nor the advertiser with negative spin and scandal. Leave the true coverage to the medias who actually care about the people and community they serve.
I agree with the Mouse's assessment of the Globe's business coverage too. That's why I was suggesting they refocus their energies from covering business journals being launched to covering actual business news. How was that not obvious?
Heaven forbid the Daily actually do some business reporting. Good idea, when business stories happen the Daily directs them to the business journals.
ReplyDeleteIf the Globe had decent business coverage there wouldn't be two business journals coming to town.
ReplyDeleteNo duh. Perhaps noticing this niche was not being serviced, the Daily could have focused some of its energies on that front instead of National Doctors Day, kids crayon drawings of highway safety, the merging of a junior high football program or any other such nonsense that means nothing to advertisers. Instead of assigning a reporter to cover business, they assign a reporter to cover the advent of two publications that will essentially serve to divert advertising revenue away from the Daily. Great strategy.
ReplyDeleteIsn't that rich? The Globe Rat advising the Daily on strategy.
ReplyDeleteI agree with Daily Mouse regarding the Globe's business coverage, and I would add to that, if the Globe had decent hometown news coverage, the Daily wouldn't have come to town either.
I suggest the Globe, and its "rat," stick to what it does best, serving neither the reader nor the advertiser with negative spin and scandal. Leave the true coverage to the medias who actually care about the people and community they serve.
I agree with the Mouse's assessment of the Globe's business coverage too. That's why I was suggesting they refocus their energies from covering business journals being launched to covering actual business news. How was that not obvious?
ReplyDelete