Macy's earnings tumble

Second quarter profits for Macy's, the parent company of one of Joplin Northpark Mall's anchor stores dropped 76 percent in the second quarter, but no one is panicking.
Despite the decrease, the company's stock price continues to be heading skyward:

So a company posts a dramatic decrease in earnings, guides below the Street's forecasts, and then its stock moves sharply up in morning trading. What gives?

That's exactly what happened to Macy's on Wednesday. The retailer said second-quarter profits tumbled 76.7%, undercut by a costly takeover, but shares of the company still rose, likely because investors believe the firm remains a good buyout target.