Nexstar Broadcasting's revenue from its websites will exceed $10 million this year, CEO Perry Sook told investors at the Deutsche Bank Media Conference Tuesday:
Sook mentioned the Nexstar station sites as “community portals” not adorned with station branding -- such as WROC Rochester, N.Y., and its RochesterHomepage.net -- as crucial in growing Nexstar’s Web revenue from $100,000 in 2006 to $5 million last year and more than $10 million in 2008.
“We can’t out-Google Google and we can’t out-YouTube YouTube,” he said, “but we can out-hyper-local all of them.”
Nexstar Broadcasting's Joplin portal is fourstateshomepage.com, which serves both KSNF and KODE.
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