Position: Director of Public Relations
Term: Full-time/12 Month
Classification: Classified/Salaried-Exempt
Location: Administration Building
Qualifications: Bachelor’s Degree in Public Relations, Communication, or related field; 5 years of experience in a related field preferred; excellent verbal, written, and interpersonal communication skills; highly organized, enthusiastic, with ability to manage multiple projects; graphic design and website management skills and experience preferred
Supervisory: Yes
Reports to: Superintendent
General Expectations:
- Supports the mission of Joplin Schools.
- Supports the value of education.
- Complies with the privacy rights of students.
- Safeguards confidential and/or sensitive information.
- Communicates effectively with all the members of the school district and community.
- Provides excellence in customer service both internally and externally.
- Reacts to change productively.
- Keeps abreast of new information, innovative ideas and techniques.
- Maintains accurate records and filing systems for accountability and audit purposes.
- Ensures that all activities conform to district, state, or federal guidelines.
Essential Functions:
- Assist the Superintendent in setting, implementing, and evaluating the District’s public relations goals
- Serve as the primary contact for all public relations and serve as the Public Information Officer
- Serve as the primary contact for District internal and crisis communications
- Manage media requests and coordinate interviews and news releases
- Assist in the development and coordination of District publications, overseeing uses of branding and logos
- Assist with graphic design needs District-wide
- Assist in the oversight of all District social media accounts, and regularly post news, other information and announcements as needed
- Assist with the management of the District website
- Assist in the coordination of district events such as convocation, forums, community gatherings, etc.
- Attend athletic and performing arts events to take pictures and videos for promotional purposes and news releases
- Coordinate inclement weather communications
- Assist in the informational campaign for school bond issues
- Assist in pursuing of alternative income streams
- Serve as a liaison to the Joplin Schools Foundation and assist with outreach and communication efforts
- Manage all alumni relations and coordinate planning of events and other efforts
- Attend School Board and Administrator meetings
- Carry out all other duties as assigned.
Physical Demands
An individual who holds this position must have the ability to:
- Occasionally lift up to 25 pounds
- Speak and hear in an environment where numerous conversations and activities may be taking place simultaneously
- Move around the classroom
- Read handwritten or printed material
Attendance
Regular and consistent attendance is an essential function of this position. Irregular work hours may be required due to attendance of District and community events.
The work conditions and environment described here are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Conditions and Environment
The individual who holds this position will regularly work in a school environment that is noisy and active. Occasionally the individual will be required to work outdoors for short periods of time to perform such tasks as supervising and assisting events and after-school activities
Note: The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Why the hell is this position needed?
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