Monday, February 11, 2008

Nexstar Broadcasting makes deal with company to provide material for websites

Nexstar Broadcasting has reached an agreement with a newly-formed company to provide material for its websites, but it does not appear that the move will increase local content a bit.
The following news release was issued by Nexstar today:

- Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) announced today that it engaged Dallas-based Noofangle Media, Inc., to provide professionally produced, original editorial content for its 29 local market websites. By leveraging its national network of respected journalists, Noofangle Media will provide Nexstar with engaging, topical content packaged in platforms that are easily incorporated into Nexstar's existing online offerings. As the content is integrated onto each respective market's website, Noofangle Media's seasoned editors and writers will continuously refresh the new platforms to keep them timely, topical and interesting. Nexstar and Noofangle's innovative collaboration will re-define the way professionally produced lifestyle content is distributed online.

Nexstar recently announced the launch of its company-wide, environmentally friendly "nexstarGREEN" initiative. To support the company's commitment to corporate responsibility, the first platform to be launched will be Noofangle Media's "Green Right Now(TM)" (www.greenrightnow.com). This will be closely followed by Noofangle's online shopping magazine "Shopperati(TM)" (www.shopperati.com) and the popular list service "GetListy(TM)" (www.getlisty.com).

Nexstar Chairman, President and Chief Executive Officer Perry A. Sook commented, "Nexstar is dedicated to identifying and deploying new and innovative channels for providing high-quality content to our viewers and visitors to the web portals we have developed in all of our markets. Noofangle complements Nexstar's focus on delivering consumers quality content that makes our multi-media platform even more attractive to our advertising partners creating a win-win situation for our communities and content partners."

Noofangle Media President, Marc Montoya stated, "We are delighted to provide Nexstar with original, relevant editorial content that readers will enjoy and advertisers will find attractive to enhance their brands and promotions. While user-generated content gets much of the buzz on the Internet, there is a huge demand for high-quality, professional content on the web from both consumers and advertisers. We look forward to working with Perry Sook and Senior Vice President, New Media, Rajiv Lulla to extend the noteworthy success of the Company's new media initiatives."

About Noofangle Media, Inc. (www.noofanglemedia.com)

Noofangle Media, Inc. works with leading media companies to expand their online revenue potential. Working with a national network of experienced and respected journalists, Noofangle Media produces compelling, original editorial content in platforms that are easily and seamlessly integrated into partners' websites. These proprietary platforms - which include Green Right Now(TM) and Shopperati(TM) - are ideal, out-of-the-box solutions for companies that want to grow their online revenue and provide their audiences with professional, relevant content they can trust. Noofangle Media, Inc. is headquartered in Addison, Texas.


Nexstar Broadcasting operates KSNF and KODE in Joplin and KSFX and KOLR in Springfield.

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