GateHouse has implemented Viafoura's audience engagement functionality and social monetization platform on its portfolio of more than 400 community websites, which combined, reach more than 10 million readers and across the Web and mobile platforms.The move will require users to comment using their Facebook and LinkedIn log-ins.“Readers want a more civil, accountable conversation online and using Vifoura's tools allows us that opportunity, while providing a very social commenting experience for our users,” said David Arkin, Vice President of Content & Audience for GateHouse Media.“We are always in search of ways to deliver the best possible user experience to our audiences,” Arkin said. “Viafoura was the natural choice to help us deliver on our mission to provide a superlative user experience while providing new monetization opportunities for our brands.”
Apparently, GateHouse Media will try everything to improve except actually spending money on its news product.
1 comment:
Comment using facebook. + “Viafoura was the natural choice to help us deliver on our mission to provide a superlative user experience while providing new monetization opportunities for our brands.”
Don't worry, or bother to write anything, just get those press releases for free and print them.
Gatehouse Media: As relevant as a Western Union telegram.
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