Full disclosure: I am biased against radio stations with no on-air personalities. That's why I'm shocked and appalled that 95.1 Mike-FM passed KSYN 92.5 in the most recent Arbitron ratings for Spring '07. After all, the station is nothing but an iPod Shuffle with commercials. And it advertises itself using the same upside-down billboard strategy as Keystone Light. Ugh.
Zimmer still wins big, occupying four of the top five spots in the No. 239-ranked Joplin market. Kix 102.5 is still No. 1 with a 14.2 share, KSYN takes No. 3 with a 7.7, Lite 93.9 and the Big Dog 97.9 tie for fourth with a 7.1.
The complete results can be found at http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=127&RY=2007&RQ=2&MP=0&OTHER=2&MN=Joplin&MS=MO&MR=239&12P=140500&UP=8/15/2007%2012:00:00%20AM&SU=C&BPER=&HPER=&OPER=&NSD=&CE=0.
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