Tuesday, March 25, 2008

Fox 14 News at 9 makes big gains; KOAM dominates February sweeps, but KSNF has momentum

All four Joplin market television stations showed improvements during the just-concluded February sweeps period.
KFJX, Fox 14's 9 p.m. newscast corralled 15,000 viewers on average during the February Nielsen ratings. Fox 14's total was up six thousand over the November sweeps, showing the power that American Idol-fueled Fox has to lift the ratings of local programming. Of course, you have to remember, American Idol was only on two nights a week during February.
KOAM swept its time periods more than doubling its competitors in most of them as it has done consistently during the last ratings periods.

5:30 to 7 a.m.- KOAM 17,000, KSNF 9,000, KODE 7,000
12 noon- KOAM 17,000, KSNF 7,000 KODE (with All My Children) 5,000
5 p.m.- KOAM 30,000, KSNF 11,000, KODE 10,000
6 p.m.- KOAM 33,000, KSNF 16,000, KODE 14,000
10 p.m.- KOAM 29,000, KSNF 18,000, KODE 12,000

While KOAM swept the time periods, KSNF appears to have picked up a great deal of momentum in its time slots, particularly at 10 p.m. and its Nexstar sister sister, KODE, also gained ground.
The morning shows for all three stations gained viewers compared to the last sweeps period. KODE and KOAM gained 3,000 viewers apiece, while KSNF was up 2,000.

At noon, KOAM was up 4,000 and KSNF 3,000.

At 5 p.m. KODE's viewership was flat, but KSNF was up 2,000 and KOAM 5,000.

The 6 p.m. ratings showed both KODE and KSNF gaining 1,000 viewers, with KOAM losimg 1,000

At 10 p.m. KSNF gained 5,000 viewers and KODE 1,000, while KOAM lost 6,000.

2 comments:

Anonymous said...

I think Toni is doing a GREAT job on KSN. She is better than Lauren or Erika.

Anonymous said...

I'd say FOX did well. They beat KODE's 5pm, 6pm and 10pm. KSN did do well as did KOAM retain its leadership role but you had the lead right, FOX-14 Rocked!