In a column today in the Washington Post, media critic Howard Kurtz examines how a light touch, including his recent hosting of Saturday Night Live have helped put Williams on top in the Nielsen ratings:
"People want to watch the news with someone you could go to dinner with," says Alexandra Wallace, executive producer of "Nightly News." "He's a normal guy." And the "SNL" stint, she says, helped show off his comedic side.
Williams, 48, says he is "enormously glad" he overcame his initial doubts that the gig might damage his reputation. "I had a lot of fun," he says. "I did not think it would translate, that there would be an advantage in my day job. It never dawned on me."
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