KSFX, Fox 27, will no longer buy the Nielsen ratings when its contract with the company runs out.
Broadcasting and Cable magazine reports the Nexstar Broadcasting station will also cancel its deals in Lubbock, Texas, and Hagerstown, Md. Those are the only communities in which Nexstar still buys the Nielsen ratings, the article said.
KSNF in Joplin is among Nexstar stations which have canceled the service.
Nexstar Senior Vice President Brian Jones said, "They placed a value on the product that we are not willing to pay."
Nexstar is the only major broadcasting company to break its ties with Nielsen, according to the article.
1 comment:
If they don't have Nielsen ratings....how can they claim they haven't been hurt ratings wise in the markets they are not on cable. Last I knew, Nielsen fined stations for quoting their info to non members
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