Zimmer Radio is beginning to beat the drum for the conversion of 1230 AM from ESPN sports programming to talk radio. In fact, the station will be referred to as "AM 1230, The Talker."
Is this what we really need.
Judging from 1310 KZRG's weekly e-mail Listener Update, AM 1230, The Talker, will start with at least three program currently on KZRG, the syndicated talk shows of John Gibson, Dennis Miller, and Laura Ingraham.
The update mentions two of the replacements. It appears that the time slots currently filled by Miller and Gibson will be filled by Mark Levin, currently on 1450 AM, from 5 to 8 p.m. and Jason Lewis from 8 to 11 p.m. beginning Aug. 3.
Do we really need a third talk station in Joplin? It would be nice? That is the first question that comes to mind, but there are others. Will there be a local talk show on 1330? What will happen to the local sports programming and St. Louis Cardinals' broadcasts? Is this it for the sports format in Joplin or is someone else going to step in and fill the void?