Joplin Herald advertising blitz begins

The Joplin Globe is pouring money into television advertising supporting its latest venture, the weekly Joplin Herald.
In the TV ad, an attractive young woman says that the Herald is the newspaper that is "about me."
Give the woman credit for courage. If the Joplin Herald is the newspaper that is about her, she must be the most boring woman in Joplin.
The third edition of the newspaper hit the streets a day early yesterday and the page-five headline tells the story. "A real page-turner," it said, and that is exactly what I kept doing, turning the pages hoping to run into some news.
The only allegedly hard news story is a brief piece on candidates running for Joplin City Council seats. Obviously, the Herald is not designed for the hard news reader. In that respect, it is similar to the Globe.
It also lacks any flair in its writing. In that respect, it is also similar to the Globe.
Of course, part of the reason for that could be the mass exodus of talented reporters from the Globe, something which I will be writing about more in the next day or two.
The Herald does have a few nice features, but considering some of the people that Liberty has reportedly lined up for its new weekly Joplin publication, a few nice features just is not going to cut it.