Thursday, August 16, 2007

Carthage station makes huge leap in Joplin Arbitron ratings

Joe Hadsall's In the Mailbox blog has the lowdown on the latest Joplin Arbitron ratings and they provide good news for 95.1 Mike FM in Carthage:

Full disclosure: I am biased against radio stations with no on-air personalities. That's why I'm shocked and appalled that 95.1 Mike-FM passed KSYN 92.5 in the most recent Arbitron ratings for Spring '07. After all, the station is nothing but an iPod Shuffle with commercials. And it advertises itself using the same upside-down billboard strategy as Keystone Light. Ugh.

Zimmer still wins big, occupying four of the top five spots in the No. 239-ranked Joplin market. Kix 102.5 is still No. 1 with a 14.2 share, KSYN takes No. 3 with a 7.7, Lite 93.9 and the Big Dog 97.9 tie for fourth with a 7.1.


The complete results can be found at http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=127&RY=2007&RQ=2&MP=0&OTHER=2&MN=Joplin&MS=MO&MR=239&12P=140500&UP=8/15/2007%2012:00:00%20AM&SU=C&BPER=&HPER=&OPER=&NSD=&CE=0.

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