If you can't say anything that can help your campaign, you're better off saying nothing at all.
That message didn't get through to John McCain's campaign managers who released an advertisement today trying to blunt Obama's successful world tour by comparing him with Britney Spears and Paris Hilton.
Study after study has shown negative advertising can work. Negative advertising in which Obama's winning moments are relived are not going to help McCain a bit.
1 comment:
Yeah, I'm amused by the "lots of people like Obama - a lot" line of attack.
Does Team McCain really think the American people are going to fall for an argument that equates the impact of Obama with that of someone like Paris Hilton?
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