The word is "change," but when KFJX news anchor Michael Hayslip spotted it in a John McCain ad, two letters were gone and the McCain ad, featuring an attack on Barack Obama took on a much more sinister message:
Take a look at the crowd above Obama, who during this original campaign stop were holding individual letters to spell out "CHANGE".
But the way the ad runs, there's a dark shadow through most of the "C", and the "E" at the end of the word.
Take out those two letters, and you have a new word right above Barack Obama's head.
We asked the McCain campaign about the image. Their response: "We're not even validating such an outrageous and preposterous claim with a comment."
We contacted the company that bought the ad time and the company that produced the spot, but neither had a response. As for the Democtatic party in Joplin, they also would not comment on the ad.