Television viewership is down for everyone in the summer months, but the end result was the same locally- KOAM's newscasts had more viewers than KODE and KSNF combined.
KODE pulled past its sister station in all time slots, while KFJX continued to have more viewers in its 9 p.m. slot than either KSNF or KODE could manage at 10 p.m.
KSNF's numbers have plummeted for its morning, noon, and 5 p.m. newscasts.
The Nielsen numbers are listed below:
5:30 to 7 a.m.- KOAM 10,000 viewers, KODE 4,000, KSNF 2,000
Noon- KOAM 13,000, KSNF 4,000
5 p.m.- KOAM 21,000, KODE 9,000, KSNF 4,000
6 p.m.- KOAM 26,000, KODE 11,000, KSNF 8,000
9 p.m.- KFJX 11,000
10 p.m.- KOAM 26,000, KODE 9,000, KSNF 8,000
11 comments:
Go KODE!
Is Jim Jackson still running KSN's News Room. It was a big announcement a year ago. It was about the time their wheels came completely off with their infomercial journalism. Jim surely got sales commission since he did more commercials than any sales person.
What about weekend news? Do they not get Nielsen ratings because no one watches those days?
Yes, there are ratings for every day of the week if you subscribe to the data. We do at KOAM and KFJX. I will pull those numbers and post them tomorrow. I don't thinkthey will be significantly different, but without the data in front of me, will wait until I do.
Here are the weekend News Audience Levels:
SATURDAY
6pm News
KOAM - 13,000
KSNF - 2,000
9pm News
KFJX - 9,000
10pm News
KOAM - 31,000
KODE - 9,000
KSNF - 6,000
SUNDAY
9pm News
KFJX - 10,000
10pm News
KOAM - 21,000
KODE - 8,000
KSNF - 6,000
Hey, Anonymous 11:08am. Does this answer your question? Your question asked if no one watches.
Jim Jackson has not been the News Director for about a month now.
Danny Thomas - yes, that's great that you have the numbers. Thanks for posting. Guess I had no idea that Saturday news has that big of an audience. -Anonymous 11:08 am
Danny-Do you think the Nielsen ratings are a valid tool to measure viewers?
It is the only recognized measure. Arbitron measures Radio and Nielsen measures Television. Are they perfect? Of course not. Is any survey or poll exactly accurate? No! Nielsen is the only research organization measuring television viewership, until someone else at least tries, then we don't even have a comparison. All research uses samples to determine what the total do.
Thanks Danny, just curious.
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