Friday, June 16, 2006
Nielsens: KOAM on top, 'Live with Gary and Tiffany' tanks
The return of KODE and KSNF to Cable One has not done much to help the stations' Nielsen ratings.
The May book again showed KOAM on top in every local time slot. At 5 p.m. the news with Dowe Quick and Rhonda Justice had 27,000 viewers, more than the 21,000 posted by KODE, KSNF and Fox 14 combined.
At 6 p.m., the KOAM numbers increased, pulling in 35,000, while the other three stations combined for 28,000.
That led into Channel 7's best numbers, from 6:30 to 7 p.m. where Wheel of Fortune with 45,000 viewers, more than doubled the 20,000 for Entertainment Tonight, Friends and Seinfeld combined.
KOAM also won easily with its morning show and in the 10 p.m. timeslot.
5 p.m..- While KOAM won the 5 p.m. time slot, it appears viewers of the other stations opted for some meat on their plates rather than the fluff that KSN has been dishing out with its "Live with Gary and Tiffany."
While KOAM pulled in 27,000 viewers, Brian Hamman and Tara Brown's KODE newscast had 13,000. Live with Gary and Tiffany pulled a Poseidon and bottomed out at 4,000, tied with Fox 14's Malcolm in the Middle reruns.
6 p.m..- While you never know who is going to be manning the Nielsen books, which occasionally results in some surprises, the 6 p.m. ratings indicate that the problem may be with the light news format. With veteran anchor Jim Jackson back at the helm, KSN more than doubles its viewers, moving up to 9,000, KODE holds onto second place, moving from 13,000 to 15,000 viewers, while KOAM remains on top with 35,000 viewers.
10 p.m..- KOAM has a commanding 32,000 viewer for its 10 p.m. newscast, while Jackson and Tiffany Alaniz move into second place with 15,000 viewers. KODE has a slight drop from its 6 p.m. totals with 14,000 viewers.
Morning news- Dave Pylant and Doreen Scanlon's KOAM Morning News has 15,000 viewers, or as many as the prime time news programs for KSNF and KODE. Finishing in second place was KSN's Toni Valliere and Lucas McDonald, who have done much to improve that program, with 5,000 viewers. KODE finished third with 4,000.
Other time slots- Receiving the rights to air Seinfeld reruns has moved Fox 14 into a second place tie with the program KODE used to replace it "Entertainment Tonight," with seven thousand viewers. "Friends" on KSNF finished fourth with 6,000.
This area is probably one of the few where the perennial last place CBS Morning News from 7 to 9 a.m. is the dominant program. The Nielsens showed 14,000 viewers for the program, compared to 7,000 for "Good Morning America" on KODE, 6,000 for "The Today Show" on KSNF and 1,000 for programming including "Little House on the Prairie" reruns on Fox 14.