Saturday, February 02, 2008

KIX 102.5 continues to rule Arbitron ratings

KIX 102.5, Zimmer Broadcasting's country station, continued its mastery over area listeners, even increasing its stranglehold during the Fall 2007 Arbitron ratings.
KIXQ's ratings was 14.6, up from 14.2 in the spring book, and far above second place, KJMK, 93.9, also a Zimmer station at 8.4, up from 7.1 in the spring.

The biggest increase in listenership for a Top 10 station was Zimmer's KZRG, 1310 NewsTalk, which saw its audience go from 2.7 in the spring to 3.4.

The top 10 and their ratings are listed below, with the fall rating followed by the spring rating:

1. KIXQ 14.6, 14.2
2. KJMK 8.4, 7.1
3. KSYN 7.3, 7.7
4. KMXL 6.7, 8.2
4. KXDG 6.7, 7.1
6. KBTN 5.1, 4.8
7. KJML 4.5, 4.4
8. KZRG 3.4, 2.7
9. KKOW-FM 2.5, 2.2
10. KMOQ 2.2, 1.6

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