Maverik, the Salt Lake City company that bought the Kum and Go franchise last year, has decided to retire the name of the stores, according to Convenience Store Products:
The stores will carry the Maverik name. Reportedly, Maverik, a family-owned company was concerned about sexual connotations in the Kum and Go label.
“I think there was some concern about the inadvertent double entendre of the Kum & Go name,” a former Maverik member shared. “I also believe that [Maverik CEO] Chuck Maggelet envisions growing Maverik into a multi-regional brand, and he’s not deterred by Casey’s, Kwik Trip or other well-respected brands in the Midwest.”
4 comments:
Heck yes there's a sexual connotation with the name! That's why they sold t-shirts, mugs, and other tchotchkes people liked and bought a lot of. Ain't nobody gonna buy a dang "Maverik" tshirt!
It seems like they missed their opportunity to have In-N-Out Burger and Kum and Go share the same location.
Way to kill a well-known, established brand. "Maverik" sounds like some somewhere that sells vape cartridges or some other stupid shit.
Kum and go, most of us would admit its better to came and went.
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