Friday, September 21, 2012

Ad details the shrinking circulation of the Joplin Globe

It was not all that long ago that the Joplin Globe's circulation hovered above 30,000, but it is nowhere near that total today.

The Globe is described as a daily with 24,000 circulation in an Editor & Publisher ad for an advertising director posted today:

The advertising director must possess a keen understanding of print and digital advertising, as well as audience-based selling. We need someone with a track record in advertising leadership who can create and execute a multi-platform sales strategy including print, niche publications, websites and mobile products.
Our advertising director develops revenue opportunities through acquisition, retention and consultative selling. The advertising director works with key accounts, drawing upon a large base of small businesses, makes sales calls and attends community and client events.
The ability to quickly assess situations, create innovative plans and establish superior partnerships and relationships is essential. We need a skilled leader who can train, recruit and develop a committed sales and marketing organization. 
The Joplin Globe is a 24,000-circulation, seven-day newspaper in southwest Missouri. The Globe publishes several monthly and bimonthly magazines, a weekly TMC product and a website, Joplin is home to Missouri Southern State University and offers a range of recreational activities including Missouri's first Audubon Nature Center, located in Wildcat Park.

1 comment:

Anonymous said...

The Joplin Globe's circulation is shrinking just like Missouri Southern State University's enrollment. MSSU down 3% this fall, followed by a 5% decrease a year ago.