This blog features observations from Randy Turner, a former teacher, newspaper reporter and editor. Send news items or comments to email@example.com
In local TV, this is known as "sweeps month." Twice a year, in May and in November, stations are graded on their ratings. Those grades set the ad rates for the next six months. The more eyeballs glued to the channel, the more a station can charge for its commercials. That's why you see "satanism in Springfield," or "lesbian nuns" or any of the other provocative reports that just "happen" to air in May or November. If you listen closely, you can almost hear the carnival barker. I'm so glad to be out of the business.
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