Nexstar Broadcasting has a new website in the works for KSNF and KODE and the prototype is already on line.
The website is a model that will be used for Nexstar stations across the country, and appears capable of cutting into the classified advertising revenue currently going to the Joplin Globe and to GateHouse Media's Big Nickel.
Judging from the few items on the prototype, Nexstar is shooting at having this site be a one-stop shopping center for news and advertising. Included in the mix will be a number of free classified listings, which are designed to increase traffic to the website and make it much more attractive to larger advertisers.
The big ads will be limited, also making them more attractive, and enabling Nexstar to charge a premium price.