Common Core standards bring big bucks for vendors

The Education Week blog K-12 Marketplace notes the big bucks that educational vendors are raking in because of the implementation of Common Core Standards.

Companies are cashing in on the change, including testing companies, textbook companies, and of course, those that are supplying the technology that is required for Common Core. It should be noted that most of the people who were involved in creating Common Core Standards are connected to technology, textbook, and testing companies.

As districts implement the Common Core State Standards, 68 percent plan to purchase new instructional materials—an increase from 62 percent two years ago, according to a survey by MDR , a provider of marketing information and services for education.

The potential market size of purchasing common-core materials is 7,600 district buyers, according to the survey, which will be included in MDR's EdNET Insight State of the K-12 Market 2013.